NORDGREEN: Iconic Danish Watch Design for a Better World

Nordgreen Kickstarter 2019

Nordgreen Kickstarter 2019


Nordgreen’s latest collection, launched on Kickstarter this week, is a celebration of Scandinavian-Danish design: timeless, minimal and balanced, with a commitment to craftsmanship. Moreover, in accordance with Nordgreen’s fluid aesthetic philosophy, the affordable timepieces were shaped by feedback from Nordgreen’s original Kickstarter backers.

The collection consists of two watches, each designed by the eminent Jakob Wagner. Jakob has over 25 years’ experience designing for international companies, including Bang and Olufsen, and a permanent exhibition at MOMA in New York.

Nordgreen’s Kickstarter campaign is the summit of a year-long, meticulous design process. The collection is a manifestation of the Danish sense of work-life balance – encouraging us to treasure our time as well as count it. The campaign is an opportunity to invest in a watch that is a true reflection of one’s self.

Additionally, in true Danish spirit, Nordgreen’s Giving Back Program allows wearers to donate to a worthy cause. Nordgreen’s NGO partners include clean water, education, and anti-deforestation initiatives.